Hi, I’m Erika!

I’m the person behind Tura Lura Co. I’m an educator, artist, mama, community member, and the accidental entrepreneur who is now purposefully creating this business. I started by making concrete and candles during the most lonely days of the pandemic, was awarded an artist grant and began my company, then brought people together by making candles. As the events grew, I intentionally began to plan expanding the shared experiences and opened my studio in West Branch, Iowa. You can read more about the founding journey here.

I love being in community with others, diving deep into conversations as we create. Join me as I build this studio for creative hearts.

When I’m not online with Tura Lura Co. I am often working/teaching at UI, volunteering at the one of many places I serve in Iowa City, or have the kids in tow. While I’m often on the move, always feel free to reach out! Easiest way to contact me is at erika@turaluraco.com :)

What does the name TURA LURA mean?

Tura Lura (pronounced Toorah-Loorah) is the name of an Irish Lullaby, and a link to my family. My grandmother sang the song Tura Lura to her girls, they sang it to their kids, and now I sing it to mine. The name is a reminder of all the women that paved the way for me, and how I strive to create space for others based in connection and love.